| Tools & Resources |
Benefits |
| CMA |
The Windermere CMA is a superior tool and certain to become one of your most impressive and time saving resources. It is web-based, user friendly and allows brokers to choose between printed or e-mailed delivery. Also, brokers love how easy the CMA is to customize a presentation to their own style of marketing. |
| Agent Web Site / Premium Web Site |
You have choices. Simply enjoy a free basic web site or choose a premium site. The premium version is interactive and professionally designed. Clients can contact you, choose favorites, save searches, use property point tools, read your bio and more. You can insert your own custom pages, have an automatic newsletter, feature your listings, set up unique property point searching, insert custom links, and choose from many design layouts. Google analytics works with your premium web site to track usage. |
| Marketing Templates |
The work has been done for you. Use as-is or personalize things like guest registers, stationary, marketing time lines, etc. |
| Presentation Toolkit |
The Guide to Listing Presentations shows you how to create an effect presentation. The Toolkit also includes a step-by-step Personal Marketing Plan plus useful documents and PowerPoint slides to use in your presentations for buyers or sellers. |
| Custom Xpress |
Produce high-quality marketing materials – fast! Use Custom Xpress to make day-to-day contact with your clients quick and easy. Create full-color Just Listed/Just Sold postcards, flyers, seasonal postcards and sports schedules with just a few clicks. |
| Sphere of Influence Program |
Three-up property or Windermere-themed postcards delivered to your clients every three weeks. Clients will enjoy receiving topical information with full color photos about real estate in your area. Every fourth card is a ‘topic card’ highlighting those ideas that are helpful at that time of year. |
| Client Connections |
12-month postcard program with information and tips that are both timely and interesting. Select an entire series or pick and choose from either series to build your own annual program. |
| Visibility Plus |
Visibility Plus offers the Home Update newsletter six times a year and the homeowner tips series of postcards five times a year with the ability to customize. |
| Trendgraphix |
This tool will help you graphically show market trends to justify correct pricing with your clients and also allow you to present easily understandable market data, specific to zip code and price ranges. Reaches beyond RMLS tools for a competitive advantage. The reports and graphs can be e-mailed or printed for your clients, used in Custom Xpress flyers/postcards or placed on your personal web site. |
| Open House |
Windermere Cronin & Caplan Realty Group Inc. is known for supporting the Open House activities of Brokers beyond that of other companies. Talk with a Managing Principal Broker about the current Open House advertising benefits. |
| Photo Gallery |
A photo enhancement tool offering unlimited property photos, panoramic pictures and 360-degree photos. Buyers prefer this format and are likely to forward the Photo Gallery to friends and family via e-mail.
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| Publisher Flyer Templates |
Create your own property flyer in Publisher using sample templates to get you started.
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| Flyer Templates |
Create property flyers fast from your online listings. |
| eStore |
Order personalized materials 24/7 including presentation sheets, welcome home key holders, stationary - everything you need to make a great impression with clients.
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| eNews – Windermere’s Online Newsletter |
Want to know what’s happening around the Windermere network? eNews will give you the latest. |
Regional Advertising,
Marketing, and Company
Sponsorship |
Our corporate advertising and marketing set the standard. Windermere sponsors events each year such as Eugene08 – the U.S. Olympic Track & Field Trials, History & Roses – the Rose Festival’s Tour of Historic Places in the Portland Metro Area, The Portland Fall Classic – a Crew Regatta in Portland on the Willamette River. |
| Windernet Intranet |
There are exclusive tools and programs only available to Windermere Cronin & Caplan Realty Group brokers accessible on the company’s internal web site. Access at any place and at any time. This web site has listing forms, sales forms, forms for advertising, continuing education schedule, exclusive listings, access to all office tours, links to Portland Maps, phone lists and more useful resources all in one place. |
| Graphical Data Web Site |
There are many advantages of using a Graphical Data web site. There is no contract. Choose amongst an array of standard or custom designs. The sites are fully RMLS integrated and client interactive. Other features include a custom CMA, flyer maker, contact manager, blog, customizable school report, Nationwide school comparison tool and neighborhood demographics. |
| Windermere Public Web Site with New Google Type search |
Windermere’s web site is currently sustaining over 1-2 million visits each month. Visitors are viewing over 6.3 million listings each month. Rated one of the Top 10 Real Estate web sites across the country by IRED magazine. |
Windermere Website
Instructions |
Step-by-step instructions for using the Windermere web site with PropertyPoint 3 enable you to help your clients effectively and efficiently use the site. |
| Agent Profile on the Web |
Every agent and manager has a profile on Windermere.com. This tool appears on your web site and custom CMA presentations. |
| Windermere E-mail |
Web-based e-mail accessible from home, work or your phone with Outlook, or from any computer with internet access. |
| Portland Title Agency |
Many of our experienced brokers enjoy the ongoing availability of continuing education courses, training, and the company’s ESCROW service guarantee. |
| Value Check Online |
Portland Title Agency service for property tax info and other property details. Order and receive Treos on-line. |
| National Experts |
Get access to national and regional real estate industry speakers and experts. Whether it’s one “pearl” of wisdom, or an entire business system, you will have opportunities for professional development. |
| All Company Meetings |
All company meetings bring agents together for networking and updates on current market issues. PowerPoint presentations are always posted on-line for further review. |
| ProStart Courses |
Classes cover topics such as Introduction to Windermere, Financing Your Transactions, Prospecting/Working with Buyers, Windermere Tools, Agency/Earnest Money Agreements, Evaluating Residential Properties (CMA), Marketing Plan & Listing Presentations, Client Relationship Skills, Business Planning and more. Keeps you up to date with education credits. |
| Online Courses for Oregon |
Access Online Ed – continuing education courses at Windermere’s discounted rates. |
| Technology Class Handouts |
Find all class handouts for Windermere Technology Education on the WORC site. |
Customizable
Marketing Plan |
Save time and look more professional with this easy to use tool. |
| Exclusive Programs: Premier Properties |
Program designed to create maximum exposure for distinctive homes. Includes a web site icon and special search, logo for ads, special Custom Xpress templates, Premier signage for yard arms/double posts, quarterly network meetings, flyer sent to Top Producer list for every property registered, access to free & inexpensive mailing lists, Premier Living magazine. |
| Guide to Premier Ad Opportunities |
Get your listings noticed in Premier Living Magazine, The Wall Street Journal, and Unique Homes. This guide will give you all the deadlines and contact information. |
| Exclusive Programs: Windermere Destinations |
For second home, resort and retirement properties. Includes separate web site, print materials, etc. |
| Oregon Publication Time line |
A schedule of deadlines and run dates for Oregon and SW Washington’s most popular advertising so you won’t miss an opportunity. |
| Newspaper Ads |
Production schedules and submission information for The Oregonian and other local publications including the Lake Oswego Review, Portland Business Journal, Sellwood Bee, Hollywood Star, West Linn Tidings, Multnomah Athletic Club Winged M, and Coast Papers. |
| Magazine Ads |
Production schedules and submission information for Lifestyle Northwest, Northwest Home & Lifestyles, Nevada Magazines, Pacific Northwest, Portland Monthly, Portland Spaces, Premier Living, Oregon Home and Seattle Metropolitan. Discounted advertising rates for Windermere associates are available for Portland Monthly and Portland Spaces. |
| Referral Directory |
The Windermere Referral Directory is an alphabetical roster of agents in several states to enable and enhance agent-to-agent referrals. Published annually, it is an opportunity to promote yourself to the whole network. |
| Marketing Ideas From Around the Network |
Learn from other offices in the Windermere network. |
| Branch Manager |
Windermere branch managers know that you want to be supported, not managed, kept up to date on legal issues, and that you want the Principal broker available. This is exactly what your manager will do for you. |
| The Windermere Foundation |
The agents, managers, staff and the public make the Windermere Foundation not just possible, but an organization making a real difference. Over the past 18 years, Windermere has raised nearly $19 million to help those in our communities unable to live at even the most modest level. |
| Windermere Foundation Donations |
Another page that can be shown to clients regarding all the organizations and charities that have benefited from the Windermere Foundation. |
Corporate Foundation
Philanthropy Document |
Ranked by cash contributions to Oregon and SW Washington non profits, the Windermere Foundation is regularly ranks among the top ten. Use the latest documents to remind clients of the generosity and build support for the Foundation. |
Windermere Foundation
Calendar Program |
The Windermere Foundation Calendar Program allows you to connect with your clients using a high quality product while also supporting the Foundation. |
| Community Service Day |
Every year since 1984, Windermere associates have skipped work for a day to complete neighborhood improvement projects. Not only is Community Service Day a great way to give back to the communities where we live and work, it also gives agents a chance to work together. CSD has been recognized by several local and national organizations for its community improvement projects. |
| Retirement Benefits |
Agent retirement plan with tax-deductible contributions. Your earnings will compound over time and automatic deductions from commissions make it easy! |
| Relocation |
Windermere Relocation offers total relocation management services to fit the specific needs of companies and employees. Our exclusive Windermere Corporate Advantage Program is designed to create new business opportunities for Windermere agents while providing customized relocation management services to corporate clients. |
Windermere Discounts on
Wireless Plans and Devices |
Describes the numerous discounts available to Windermere associates on wireless calling plans, cell phones, Blackberries, and mobile internet. Service providers include Sprint, Verizon, T-Mobile, AT&T, and Clearwire. |
| Galleria |
Crossings Clothing featuring Windermere branded clothing and products, Custom Label Wine, Windermere Cooks Cookbook and more for yourself or for client gifts. |
Oregon & SW Washington
Vendor Discounts |
Approved vendors and Windermere-sponsored programs for offices in Oregon and SW Washington including discount on 1-800-GOT-JUNK for Windermere associates. |
| Agent Supplies |
Order office supplies with a click of a button on Windernet. |
| Business Basics/Stationary |
Complete Office Supply List, eStore, signs, Windermere business card ordering, etc. |
| Kinko’s Discount |
Windermere Services Company has an agreement with FedEx Kinko’s that offers discounted pricing on copying, printing and general business services. |
| Easily Order Your Windermere Signs & Riders |
Just click and order. |
| Listing Support Documents |
Includes the Windermere Group Marketing Plan – a fully edit-able document to help agents capture more listings and demonstrate value to clients. Also includes commission dialogue examples and ‘What Customers Want’ – NAR Survey Results. |
| Local Photographers |
A list of recommended photographers in Portland for agent professional photos for business cards, promotional materials and the Windermere web site. |
| Computer Consultant List |
List of computer consultants that can help you get the technical side of your business running smoothly. |
| PowerPoint Templates |
The work has been done for you. Personalize things like listing presentations, buyer presentations, pricing your home presentations, premier properties presentations and other client pieces. |
| Windermere Green Living |
Sustainable living tips for you and for sharing with your clients. |
| Community Warehouse Flyer |
Flyer to give to clients who don’t know what to do with all their old furniture. Community Warehouse will take any donations to help local families create a home, support recycling & re-use in the community and de-clutter your home. |
| Windermere Logos |
Access to any Windermere or Windermere Cronin & Caplan Real Estate, Inc. logo for your own personal marketing. |
| Builder Ad Guidelines |
Windermere logo usage in builder ads. |
